Update on the global cage-free campaign against Best Western:
On 8th May, SAFCEI joined 62 major animal protection organisations from around the world in launching a campaign
On 9th May, Hilton announced their commitment to sourcing 100% cage-free eggs worldwide by 2025.
After 43 days of campaigning, Best Western published a strong global cage-free commitment online
stating that they are committed to sourcing 100 percent of their eggs (shell, liquid, and egg products) globally from cage-free sources for Best Western Hotels & Resorts’ entire portfolio by the end of 2025.
With commitments by hotel industry giants, we are one step closer to ending cruelty against these animals.
May 8: OWA launched the Hilton and Best Western campaigns; Hilton released sub-par policy ~12 hours after launch.
May 9: Hilton published strong global cage-free commitment ~24 hours after campaign launch; Best Western started blocking emails.