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Cage-Free Eggs Campaign


After a 9 month moratorium, SAFCEI and the Open Wing Alliance (OWA) are re-launching our global campaign against animal cruelty in Starbucks’ global egg supply chain. We paused the campaign when Starbucks promised to work with its international offices on a comprehensive cage-free policy. It then released an inadequate commitment that excludes millions of hens from the improvements Starbucks promised. Starbucks’ commitment to ending extreme animal cruelty only applies to certain regions of the world, even though hens are suffering for Starbucks everywhere. 

Join the global movement by signing this petition.

Visit for more information about the campaign.


In less than 48 hours of the Open Wing Alliance campaign launch, Marriott Hotels, the worlds *largest* hotel group, has committed to dropping battery cages for egg-laying hens WORLDWIDE!

See Marriott International’s public commitment here.


Read the press release here.


Listen to The Money Show clip below to hear Darren Hele’s interview with Bruce Whitfield.

Look out on Famous Brands website and social media platforms to track their commitment. 




Making cages a thing of the past

Activists join SAFCEI’s call to ban battery cages at the Cape Town Unites for Animals March, March 2017.


In an effort to eradicate inhumane battery cage farms for hens, the Southern African Faith Communities’ Environment Institute (SAFCEI) – a multi-faith environmental NGO – has launched a public campaign urging restaurant giant, Famous Brands to commit to go “cage-free” for all its hens and their eggs by 2025. The campaign was kicked-off with a petition earlier this month.

SAFCEI’s campaign lead, Mandla Gqamlana says that popular SA restaurants in the Famous Brands group – such as Wimpy, Mugg&Bean, Steers, and House of Coffees, among others – will be targeted. The goal, adds Gqamlana, is to ensure that the sourcing of cage-free eggs forms part of the group’s policy, for all franchisees.

Gqamlana says, “Battery cage farming subjects hens to unnecessary cruelty, distress, discomfort and extreme pain. The hens spend their entire lives in a wire box the size of an A4 paper and never see sunlight or take a breath of fresh air. They end up suffering from diseases, feather loss and broken bones, as a result of being confined in these cages. This is the life of hens that produce the eggs that we, the consumer, end up eating.”

Hens lay egg after egg with no space to spread their wings, nest, walk or perch. In addition to this completely unnatural environment, the hens’ laying cycles are also manipulated through starvation, to increase production. Furthermore, in South Africa it is also standard practice to de-beak hens.

“We have engaged Famous Brands management team since last year, but they have only given a number of excuses for not being able to make the transition. However, we cannot accept this. If McDonalds South Africa can commit to going cage-free, why can’t they?”

“Think about Wimpy, for example, which currently has 478 stores around the country. Can you imagine the amount of eggs consumed every year? And, if we are what we eat, how can we expect our nation to happy from eggs that are produced with such violence?”

“While the organisation cites integrity, innovation and quality as some of its core beliefs, and also pride themselves on their supplier relationships, Famous Brands is yet to use its influence to ensure humane animal welfare standards – which will provide the quality of food its consumers deserve.”

In its code of ethics, the organisation acknowledges its responsibility toward the environment and claims to be “committed to minimising adverse environmental impacts and seeking opportunities to improve performance.” Famous Brands also claims to value ethical leadership – which should anticipate and prevent any negative consequences its activities could have on the environment.

In addition to the unhealthy situation for the animals, battery farming also poses a number of risks to human health, contributing to an increase in Salmonella-infected eggs. Battery cage farms also cause air and water pollution. On the other hand, ethical farming practices means healthier hens and better quality eggs, and since it also requires more manpower, it will create more jobs.

“SAFCEI is challenging Famous Brands to leverage its influence in its supply chain and demand ethically farmed produce, such as hens that are cage-free. Our commitment is inspired by diverse faith teachings. We view animal welfare and care for nature as an expression of each person’s faith.”



1. Watch this VIDEO to see just how battery farmed eggs are produced. SHARE IT WITH YOUR FRIENDS.






Why should hens be cage-free?

Battery cages cause suffering by depriving hens of their most basic needs: nests, perches, and enough space to move around.

The Humane Society reports that, on average, each caged laying hen is afforded less space than a single sheet of A4-sized paper on which to live her entire life. Unable even to spread their wings, caged laying hens are among the most intensively confined animals in agriculture. Numerous scientists and other experts have spoken clearly about these problems with battery cages.

Our campaign calls for the end the use of cages for egg-laying hens. Cage-free systems improve the lives of hens significantly and cause less harm to them and the environment.

SAFCEI is working towards the total eradication of battery cages for laying hens in Southern Africa.  We are requesting all in the food industry to commit to transitioning to cage-free eggs as soon as possible but by no later than 2025.

Activists join SAFCEI’s call to ban battery cages at the Cape Town Unites for Animals March, March 2017.

The road we’ve travelled so far

In 2016, the South African Poultry Association reported that 80 million hens produced eggs – 96.4% in cages and 3.6% in barns and free-range systems.
On 14th November 2016, McDonald’s South Africa announced that it would implement a cage-free policy when it came to sourcing their eggs, and transition to a 100% cage-free supply chain by 2025. This comes after continued efforts of SAFCEI and other animal welfare organisations to engage McDonald’s South Africa on this.

Frank Molteno SAFCEI chairperson and volunteer said:

“SAFCEI welcomes McDonald’s announcement with thankfulness. We congratulate McDonald’s on realising that this is the way of the future as more and more people of faith grasp that compassion can know no bounds because we all – all creatures – have the same source.”

At the same time, we are mindful of the terror, pain and suffering of the hens who will continue to lay McDonald’s’ eggs over the next 8 or 9 years as per McDonald’s’ timeline. Having ‘under-promised’ on the pace at which they can make the transition to cage-free eggs, we encourage McDonald’s to ‘over-deliver’ and beat their target of 2025 by as many years as possible.”

Globally, cage-free pledges from around 100 companies are going to spare about 60 million hens annually from battery cage confinement, and we are committed to saving more.

We wouldn’t be able to help build this movement for animals without the help of dedicated activists like our Fast Action Network (FAN). The FAN is a group of dedicated online activists who spend only a few minutes of their time each week, to help SAFCEI campaign for the welfare of animals.

Activists join SAFCEI’s call to ban battery cages at the Cape Town Unites for Animals March, March 2017


Please sign and share this petition to tell Famous Brands that you will not be purchasing any of its products until it stops supporting this heinous animal abuse.

Watch the video below and learn why an increasing number of food companies and consumers are switching to cage-free eggs. Wimpy SA MUGG & BEAN SA why don't you follow other leading local and international food chains and do the right thing. #CAGEFREE #ANIMALJUSTICE...

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